One idea. Many lives.

CMSA turns reusable content objects into pages, cards and conversations.

Our working CMSA prototype explores a different kind of website: content that can be discovered by intent, rendered in different places and brought into a conversation. This homepage is the next design exploration.

• Reusable objects and renderers
• Intent-led card discovery
• An approval and interaction history

The problem

A website's content is usually locked to its page. The same fact has to be rewritten for a card, an email and a chat reply, and the versions drift apart.

Our contribution

Designed and built the object model, the approval gate and the renderers, and used this site as the first real consumer of them.

How it works

Content is stored as governed objects with revisions. An approval step is the publish step, and the same approved object renders to web, chat, email and text from one source.

Outcome

The prototype renders this site's cards and detail pages from its own object catalog. It has not been used on a client project.

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